Logos

Logomark

Our logomark is the foundation of our visual identity. It should be sturdy, confident, and instantly recognizable.

About our mark

Describe the meaning and construction of your logomark here. What does it represent? What makes it distinctive?

• Key visual element one
• Key visual element two
• Symbolic meaning

Logo lock-ups

Our logo comes in two primary configurations. Use the version that best fits your layout.

Stacked

Default version. Use when vertical space allows.

Horizontal

For space-constrained contexts like headers and footers.

Color variations

Use these variations for different background contexts. Choose the version with the best contrast and visibility.

On neutral backgrounds

Standard

Use on white or light backgrounds

Reverse

Use on black or dark backgrounds

On colored backgrounds

All white

Use on brand or dark colored backgrounds

All black

Use on light colored backgrounds

Avatars

Logomark-only versions optimized for social media profiles, app icons, and other small square contexts.

Light

Dark

Brand

Neutral

Use your best judgment when selecting avatar variations. Match the logo to the platform’s design context.

Clear space

Always maintain adequate clear space around the logo to ensure visibility and impact. The minimum clear space is defined by the height of the logomark.

The dashed line represents minimum clear space

Clear space rules

• Minimum clear space equals the height of the logomark (the "x-height")
• When possible, increase clear space for greater impact
• Never place other elements within the clear space zone

Minimum size

To ensure legibility, never reproduce the logo smaller than these minimum sizes.

Incorrect usage

Maintain the integrity of our logo by avoiding these common mistakes.

Don’t stretch

Never distort proportions

Don’t rotate

Always keep level

Don’t recolor

Use approved colors only

Don’t add effects

No shadows, glows, or outlines

Don’t crop

Show the full logo

Don’t low-contrast

Ensure visibility

Downloads

Download logo files in various formats for different uses.